About The Ape Lab

To craft bold, premium e-liquids that carry the spirit of Wales — built for those who refuse to settle for ordinary.
Born in Wales. Built from Scratch.
The Ape Lab started the way most good things do — with a simple idea and a lot of determination.
Founded in Kidwelly, Carmarthenshire in 2026, The Ape Lab was born from a desire to create something genuinely different in the industry. Not just another vape label — but a real identity, built from the ground up with Welsh pride, creative ambition, and an uncompromising commitment to quality.

Our Mission

To become the most recognisable Welsh vape brand in the UK — built on bold flavour, strong identity, and a genuine connection with the vaping community.

The Ape Lab was built with one simple principle at its core: never settle for ordinary. Every decision we make — from the flavours we choose to the branding we put on every bottle — reflects that commitment. We take pride in what we produce and stand behind every single bottle that leaves our hands.

We exist to give vapers something worth choosing. A brand with a real story, a real identity, and an uncompromising commitment to quality. Welsh to the core, sharp by design, and built to last.

The Brand

The gorilla isn't just a logo. It represents strength, precision, and the refusal to blend in. Geometric, sharp, and distinctly Welsh — the gorilla is a statement. Every bottle in our range carries that same attitude — bold flavour profiles, striking design, and nothing ordinary.
Our colour-coded range makes discovering your next favourite flavour effortless. Each flavour has its own identity, its own colour, its own character — because we believe that what's inside the bottle should be reflected on the outside.

The Range

Our Premium Nic Salts are crafted for the modern vaper — smooth, satisfying, and available in both 10mg and 20mg strengths to suit every preference. We cover everything from cool refreshing ice profiles to exotic fruit combinations and rich indulgent dessert notes. Whatever your taste, there is an Ape Lab flavour for you.
New drops, new series, and new flavours are always in development — because standing still was never part of the plan.

Our Promise

Every product we sell is fully TPD compliant, MHRA registered, and produced to the highest standards. We are a legitimate, VAT registered UK business that takes compliance, quality and customer trust seriously. When you buy from The Ape Lab, you buy with confidence.
We are just getting started — and the best is yet to come.

Welsh to the core.

Sharp by design.

The Ape Lab. Est. Wales. 2026.